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in1920, Ehrhardt in Buffalo Koch, New York was formally established, a hat company E Koch hat industry, only 14 employees. In 1922, the company officially changed its name to a new era of the company. In 1932, the company designed the first version of a baseball cap, and then get an exclusive license, and began to offer specialized Cleveland Indians (Cleveland Indians) professional baseball team hat. This is the they specifical team. By the mid-1940s, a new era of many professional baseball team hat. And launched a fierce competition with other bands, such as Wilson, Spalding, Rawlings. In the late 1940s of the new century, the production cap witch can be resized to fit. 1954, they combined the style of Brooklyn, to redesign the appearance of the appearance and color of the hat to become the name of the 59FIFTY series. In 1965, Red Bull hat has become a hat for up to 10 Major League Baseball team. New era in 1969, then designed a unique “closed” hat, and in 1974, they provide only upper limit on the 20th to the 24th Major League Baseball team. In the early 1980s, a new era, not only able to provide 23 teams of Major League Baseball team cap, but also received a large number of orders from schools, local businesses, international baseball team, golf team
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Create a new period in 1986, Major League baseball cap, a “Major League Baseball diamond set, also sold to people. Worthy of great success, after the meeting, in those days, the upper limit of the new era can even match any clothes, and became a popular trend. Monster energy hat completely defeated the main competitors in 1993 was awarded the U.S. Major League Baseball is the only supplier.
The famous black American director Spike Lee asked in 1996 in a new era of designing a complete red and white lettering font, when he directed the film, which makes the famous new era of the New York Yankees cap. Lingering in the streets of the United States, you can find their own world in the new era. Almost everyone is wearing new era hats.
In 2006, a new era of the first company to move its headquarters from the center of the Buffalo suburb of the busiest section. In May 2006, a new era of the first flagship store opening in New York SOHO. In November 2006, its second flagship store was founded in Buffalo, March 2007, the stringent requirements of the new era, it is also brave and innovative. Materials, new era cap, using the traditional way of 100% cotton and excellent 100% polyester, revolutionary production ceiling. In the spring of 2007, one of the new era flagship store opened in London in August of that year, after the opening of the new era flagship store in Atlanta, Toronto, Queen Street, Berlin, Birmingham, Japan, Korea and other countries.
Since 1996, when a new era hats in the film director Spike Lee, the new era has entered people’s lives, not only as a commodity, but also as a culture and a big fashion trend.